23% of startups fail
because they don’t have the right team. Attracting top talent is a major challenge for People Operations and HR leaders. This challenge is magnified for companies raising brand awareness, building brand equity, and establishing a new brand. But this problem isn’t unique to startups alone, 80% of HR leaders agree
that, “Employer branding has a significant impact on their ability to attract talent.” One of the top ways to showcase your brand and talented workforce is through company onboarding and new hire videos.
Video has always been a favorite way to share insight and so it’s not a surprise that companies are turning to this medium to reveal what the employee experience
is like if you work there.
With more Millennials and Gen Z taking on more leadership roles in the workplace, they are a group of people who prefer content delivered by video. That’s why it’s important to include this element in any employee preboarding
strategy. After all, with a workforce that is increasingly global, being able to onboard new hires who work remotely
is made easier by using videos. This can give new hires insight without them ever having to be onsite, and help humanize employee onboarding for your remote workforce
Need some inspiration for creating your own new hire culture videos to introduce your next new hire to the organization? Here are seven companies (in no particular order) that have gone above and beyond with mind-blowing results.