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Connect SummitKatrina Kibben


How to Write Better Job Postings

Hiring is hard, join Katrina Kibben, CEO & Founder of Three Ears Media, as she dives into the importance of writing good job descriptions! Highlighting the importance of words, understanding the status quo, take-away tactics and lastly doing a job posting audit!

Katrina Kibben

Katrina Kibben

CEO and Founder | Three Ears Media

What I do: I help hiring teams translate their brand into compelling stories that create a better candidate experience and optimize career site conversion. That whole "best in class" thing? I create it.

How I do it: Through recruitment marketing training, assessments and content creation services that help hiring leaders to translate their stories into creative, unique recruiting activities.

More About Me: I am a storyteller. A tactical problem solver. A curious mind. A data nerd. For most of my career, I've been a marketer living in a recruiter's world - listening to both sides of the talent equation to understand endemic issues and conceptualize solutions for engaging and (hopefully) hiring better people. Today, I take all of that listening and create recruitment marketing strategies that work for my clients at this company I named after my dogs, ThreeEarsMedia.com.

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