With the influx of jobs available and the increasing number of skills that are in short supply, a new hire culture video can be a fun way to stand out from the competition as an employer. There are a growing number of companies using videos for onboarding new hires with an informal video.
Video has always been a favorite way to share insight and so it’s not a surprise that companies are turning to this medium to reveal what the employee experience is like if you work there.
With more Millennials and Gen Z taking roles in the workplace, a group of people who prefer content delivered by video, it’s important to include this element in any pre-boarding strategy. So too, with a workforce that is increasingly global, being able to onboard new hires who work remotely is made easier by using videos. This can give new hires insight without them ever having to be onsite.
Need some inspiration for creating your own new hire culture videos to introduce your next new hire to the organization? Here are four companies (in no particular order) that have gone above and beyond with mind-blowing results.
This popular creative software firm offers not only a fun look at their modern corporate offices and energetic approach to everything they do, but it includes all the right branding touches one would expect. It opens up with an employee casually rolling through the office on a skateboard, then an introduction of the company vision by Co-founder and CEO, Melanie Perkins who shares her inspiring story.
The video introduces various members of the team at all levels, focusing on the Millennial-driven values that create a family type environment, but also jumps to features that the Canva product offers. It’s colorful, includes great music, and overall appeals to the creative geniuses out there they attract.
The conversational marketing firm, Drift, headquartered in Boston, does a great job with it’s new hire culture video.
It clearly demonstrates a strong brand, complete with a birds-eye tour of the office on an average day. Viewers float through various areas of the building, where employees (otherwise known as ‘Driftlings’) are busy collaborating and working on various projects.
The entire video is a great representation of what it’s like to work for the company as it immerses viewers in the culture.
The Atlassian team video is different from most because is displays this Australian-based enterprise research and software development firm in a warm, family-like atmosphere. The founders talk about their ideas for the company and its growth while retaining a humble posture.
The impressive culture is displayed with strong team images and people. This is a direct reflection of their mission of bringing out the best potential in people using teamwork. The office is modern with plenty of plants and employees settled into work areas, which is appealing to those looking for stability.
Hubspot, the inbound sales and marketing software service takes a different spin on things in their new hire culture video. Opening scene starts off with their founders, and how the came to the idea to start Hubspot, then going into detail about each department and how they help.
The video is entertaining, has fun music played the entire time, and is quite funny. Showcasing Hubspot's "non corporate" and "non-startup'y" environment, they do an excellent job of highlighting the culture of Hubspot of autonomy, trust of employees, and the many perks of being an employee.
Dropbox's new hire culture video, highlights the excitement that their team has for the product and how the culture is implemented from bottom up.
This video is more professional, showing the employees dressed in business attire, giving viewers a real behind the scenes look at how Dropbox's work environment looks everyday.
By bringing a more human aspect to the culture video they are able to showcase more than just "company perks", but they go into a deeper dive of what culture means for them.Their video highlights teamwork, and how they aim to make one another better, while having some fun!
Annie's Homegrown, maker of natural and "organic" food, new hire culture video is a great example of a using current employees to boast about your company culture.
Annie's does an amazing job of articulating what makes every employee enjoy their job, and offers varied perspectives as to why the work environment is so enjoyable. Showcasing the diversity of their employees, and the multiple ways Annie's makes them feel special.
What elements make for effective new hire culture videos?
If you are designing your own new hire video for onboarding new employees, there are some key takeaways you can learn from the above winning examples. Make sure to include these elements in your new hire culture video.
It’s all about the people.
All candidates are looking to answer the question, “What’s in it for me?” as they review corporate culture videos for new employees. The videos above effectively answer this question by explaining the benefits and experience that most hires can expect. From onsite perks to learning support, the top employees are looking for a total experience. Make sure your video centers on people and their needs first; everything else last.
The leadership and mission is authentic.
One thing that we discovered in onboarding new hires is how important it is for leadership to be authentic and for this information to be presented to employees on day one. Culture videos can be a convenient way to introduce new employees to the mission of the company and the leaders who are behind it. Instead of plunking a handbook down in front of new hires at orientation, giving them an interactive presentation of the foundations of the company is far more impactful.
How the vision fits the work environment.
It's important to keep things grounded with full transparency and regular communication with employees. Quarterly meetings bring employees together to discuss work life, share ideas, and gather feedback. This is displayed in the format of their new hire culture video too. The vision of the company syncs well with the daily work atmosphere. This is something to strive for in your own culture communications.
What the company gives back.
Research has shown that a key value that candidates have is working with a company that gives something back to the communities in which they conduct business.
One study by Robert Half Management Resources advised that 60% of CFOs say corporate philanthropy enhances recruitment and retention efforts. In many of the culture videos, this information was included to illustrate that the company contributes to the world and causes that are important to employees.